A good day is made up of good moments.

Mercy’s work adds a sprinkling of those to a person’s day. From a cheeky subject line that guarantees a smirk, to a fleeting piece of content that hits home.

A Melbourne-based copywriter whose had the pleasure of 8 years' working in brand voice, campaign storytelling and content strategy. Bringing creative clarity to retail, beauty, fashion and lifestyle companies including Aesop, T2 Tea and Myer.

Her work has a focus on highly considered, distinctive writing that makes brands sound more like their selves.

Outside of writing ads for established brands, she has a small business Society Flags.

Places she’s been

Aesop
Copywriter September 2025 – now
Australia and New Zealand

T2 Tea
Copywriter August 2022 – September 2025
Global Lead

Clemenger BBDO
Copywriter 2020 – July 2022
Online Content Manager 2019 – 2020

Previously Ecommerce Manager at Dangerfield, Marketing Coordinator at Brisbane Powerhouse, editorial intern at Fairfax Media, Mamamia, Orange Digital

Things she’s learnt

AWARD School 2020
Victorian Top 10 Student

Queensland University of Technology 2013 – 2017
Bachelor of Business, Marketing (with Distinction)
Bachelor of Journalism

Where you’ll find her

mercybass@icloud.com