Run club this. Night club that. T2 is all about the Matcha Club. Creative concept & copy outputs for social, paid media, in-store, OOH, events etc.
For slow mornings and late nights.
Matcha’s natural blend of L-theanine and caffeine gives you clarity, focus and a gentle buzz. No jitters.
The concept was based on building a community of matcha drinkers. So we hosted events for late-night sippers with matcha cocktails at Good Measure, and early morning sippers with matcha lattes and pastries from Tarts Anon.
Playlists for slow mornings and late nights.
Product descriptions & naming.



