A sellout
The literal kind
The T2 X Penguin Books collaboration reached over 3.12M users on Instagram alone, it was dubbed T2’s fastest-ever selling collection. My role was product naming, packaging copy and campaign concept.
Be immersed in tastes & tales
T2’s customers are fans of books as much as they are of tea. Why? Because they both offer a moment of escapism. They let you step into another world with every sip and story. It can be a sweet, familiar or adventurous escape.
So, we positioned every gift pack like a portal into a new experience to explore.
Product descriptions & naming
